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Originally published in the Grand Rapids Business Journal<\/em>, November 20, 2006<\/p>\n So it’s kind of old news now, but in the gubernatorial election here in Michigan earlier this month, local boy Dick DeVos was trounced by incumbent Jennifer Granholm. What made this semi-timely news for a comic last week was the final tally of just how much money Mr. DeVos personally spent on his campaign — somewhere in the neighborhood of $35 million. Now this really isn’t a big deal considering that this is done all the time in America (Ross Perot, Michael Bloomberg, Peter Coors, for example). And let’s face it, $35 million to a billionaire scion like Mr. DeVos might just be like a rounding error in a checking account to you and me.<\/p>\n But what made this comic-worthy for me was the fact that DeVos ran his campaign on the notion that a successful businessperson (which he is) would naturally make a successful governor (which I didn’t think was necessarily true). Still, okay, every candidate needs a message, a hook to get voters to listen. So in running as a businessperson, he essentially asked us to judge him on his business acumen. As it turns out, DeVos — especially in the final weeks of his campaign — abandoned any good business plan he might have had and was wildly trying to spend his way into a win. That’s called throwing money at problem, and I’ve seen it done enough to know that it’s not what a good businessperson does.<\/p>\n