Dick DeVos Did It All — It Says So on TV!

Originally published in the Grand Rapids Business Journal, April 17, 2006

This week’s comic has to do with the upcoming governor’s race in Michigan. The Republican nominee, Grand Rapids’ own Dick DeVos, has been running TV ads like crazy to try to get some name recognition in the rest of the state. But the problem with TV ads, especially early in a campaign, is that you can’t actually say anything exact or true or exactly true. There’s too much of a chance that it will be used against you later. So we’re conditioned to expect a frothy “there should be more jobs” and “those jobs should pay money” and “I smile a lot, except when I’m serious” and “I’m serious, we need more jobs that pay money” and “But look at me smile. God love me.”And that’s pretty much what we’re getting from Mr. DeVos. But then he slipped one in called “Grand Turnaround.” You can see it online. Go to: http://www.devosforgovernor.com/Multimedia/VLog/
and click “Grand Turnaround”.

This was much more of a late-in-the-campaign ad where you take a kernel of truth and then make wildly exaggerated claims and imply strongly that the sun shines out your butthole.

What I did was take the ad and rework it to stay within the bounds of that kernel of truth. The funny thing is that I think my version works much better. So if anybody from the DeVos campaign wants to throw a little money my way, I’d love to do some script writing. And I would promise not to use the word “butthole.”

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