Auchtoon!

I’m sure you’ve had a similar experience on Facebook — a post from one over-the-edge friend complaining aggressively about how her views are being systematically suppressed next to a post from a befuddled friend who went missing for awhile having been booted for something totally benign. Or maybe one of these people is you. In any case, the common theme (and irony) is that Facebook has done them dirty, and they are telling you about it on Facebook.

Add to the mix a recent campaign called “Stop Hate for Profit” that has 400 companies reconsidering their advertisement spending on Facebook, including major corporations like Michigan’s own Ford Motor Company. Facebook gets nearly all of its profits from advertising, so it might be what it takes to get their proper attention to address their complicity in spreading toxic content.

Past efforts by Facebook to correct this have been found lacking. Co-founder and CEO Mark Zuckerberg has been called to Capital Hill on many occasions where he has so far avoided regulation by making weak promises and shirking responsibilities. All this makes it even easier to dislike him. True, not all of it is deserved, but a net worth of $79.7 billion and an app that is doing a fantastic job of undermining our democracy makes you kind of an easy target.