Auchtoon!Winning Over the Independent Voter
It’s only a few weeks till election day, and voters who pledge allegiance to a political party are now well fortified in their trenches. No amount of TV ads, emails, or mailers are liable to move those folks out of their positions. So at this point, it’s all about winning over the fabled independent voter.
Winning independent votes with positive messaging is, of course, one possible strategy. But as campaigns hit the homestretch, we are more likely to experience the absurdity of how objectively bad news is enthusiastically celebrated as good news. Because it makes one party look worse than the other.
Okay, fine. But I do have a simple request to the candidates and strategists: If you feel that issues like cratered reproductive rights or galloping inflation will rally voters to your cause, go ahead and use them — but could you maybe not be so happy about it?
